Jul 8, 2020Getting to know your loyalty customers personallyIrrelevancy creates lower ROI and increases wastage of resource (both physical and financial).
Jul 8, 2020Our top tips for garden centre marketing plans.. what we have learned since 2006! Create a clearer customer on-boarding processes that nurtures the customer from the moment of sign up and encourages spend.
Jul 3, 2020The importance of brand positioning “relevance, differentiation and credibility” for garden centresEffective brand positioning can be described as the extent to which your garden centre brand is perceived as favourable, different, and
Jul 2, 2020Measurement… how do we know if our loyalty schemes are working?We work with our garden centre clients to collate and analyse robust loyalty data and more robust marketing calculations
May 30, 2020What are we already doing to embrace the opportunities of “cherish retail’ and overturn the threats There’s been a lot of talk about the death of “bricks and mortar” retail but if you can make your garden centre a place that your customers
May 5, 2020Keep in touch with your customers As consumers are spending more time at home during the Covid-19 crisis, they are also online more than ever.
Mar 30, 2020Don’t forget your customers and they won’t forget you During the time of this unprecedented crisis, apart from keeping yourself and others around you safe and well, you should focus your
Nov 7, 2019How does a business use email marketing to be one of the most powerful tools in the marketing mix?Email marketing is an extremely cost-effective way to engage with customers, both as a proactive and reactive campaign.
