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Feb 14

There are many benefits of customer love.

When your customers feel valued, they’ll become loyal to your business. Loyal customers also help you get new customers by sharing your...

Feb 6

Covid-19; the impact on direct mail strategies.

As we work towards the new normal, I have spoken to numerous independent retailers facing a similar challenge – the need to increase...

Dec 18, 2020

'Tis the season to be jolly careful how you Say your Christmas greetings to customers.

Christmas greetings in the form of written messages are all the more important this year. Never before have there been more reasons to...

Jul 8, 2020

Our top tips for garden centre marketing plans.. what we have learned since 2006!

Create a clearer customer on-boarding processes that nurtures the customer from the moment of sign up and encourages spend.

Jun 30, 2020

Capturing a return visit and more spend!

Encourage a repeat visit after a customer has returned a voucher from a door drop leaflet for Christmas and sign up to the loyalty scheme.

Jun 23, 2020

Using a Royal Mail Door Drop to recruit new reward card members.

Recruit new customers onto loyalty scheme and attract footfall at key seasonal periods

Jun 4, 2020

From coffee shop to plant area, despite the rain!

With high traffic in Coffee Shop and low sales in garden centre during April 2018 with 3 weeks of significant rainfall before that there...

Mar 31, 2020

loyalty is an income generator and a haven for customer insight.

Integrate campaign objectives to drive loyalty sign ups and see significant uplift in the both the ROI for loyalty voucher returns

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