Using a Royal Mail Door Drop to recruit new reward card members.
Recruit new customers onto loyalty scheme and attract footfall at key seasonal periods
Royal Mail door drop to circa 88,000 households over 27 postcode areas with a 4-page leaflet showcasing all that is on offer for the cafe, home and garden along with at least 1 footfall driving offer, 1st week of April.
• Just under 4000 redemptions for vouchers lasting over a 6-week period.
• 5% redemption rate (marked excellent by Royal Mail)
• Campaign cost c.£11,000 and the ROI was 1088%
• Over 700 new customers joined the loyalty scheme
Leaflets are a proven method to combat customer churn. BUT content, timing and coverage are key (we can help!)