• Spring

Using a Royal Mail Door Drop to recruit new reward card members.

Campaign objective:

Recruit new customers onto loyalty scheme and attract footfall at key seasonal periods

Campaign structure:

Royal Mail door drop to circa 88,000 households over 27 postcode areas with a 4-page leaflet showcasing all that is on offer for the cafe, home and garden along with at least 1 footfall driving offer, 1st week of April.

Campaign results:

• Just under 4000 redemptions for vouchers lasting over a 6-week period.

5% redemption rate (marked excellent by Royal Mail)

• Campaign cost c.£11,000 and the ROI was 1088%

• Over 700 new customers joined the loyalty scheme

Leaflets are a proven method to combat customer churn. BUT content, timing and coverage are key (we can help!)


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